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1. WO2021005480 - SYSTEM AND METHOD FOR DISPLAYING AND BILLING ADVERTISEMENTS

Note: Text based on automatic Optical Character Recognition processes. Please use the PDF version for legal matters

[ EN ]

We claim:

1. An integrated display system for displaying advertisements in a pre-defmed location, comprising:

a server configured to:

receive an advertisement from an advertiser along with one or more parameters including a predefined category, a target number of impressions, a predefined location, and a target audience count of the advertisement; and

store the advertisement in a database;

a display screen;

a two-way mirror superimposedly placed over the display screen, such that the display screen and the two-way mirror are fixed inside a frame, wherein the two- way mirror includes a reflective and refractive system having a capability to display and judge reflection and refraction of an object, wherein the two-way mirror enables the user to view their image and view content being displayed on the display screen;

an image capturing unit for capturing an image of a viewer of the display screen;

a microcontroller communicatively coupled to the display screen and the image capturing unit, and configured to:

fetch an advertisement from the database based on one or more predefined parameters;

display the advertisement on the display screen;

register a number of views of the advertisement based on one or more images captured by the image capturing unit; and

repeatedly display the advertisement on the display screen, until the number of views of the advertisement reaches the corresponding target audience count.

2. The integrated display system of claim 1, wherein the server is configured to load an advertisement from the database, combines with external data related to news and weather, and transmits the combined content to the microcontroller.

3. The integrated display system of claim 1, wherein the server executes an application on a computing device of an owner to enable the owner to configure preferences and change settings related to display of advertisements in the pre-defmed location.

4. The integrated display system as claimed in claim 1, wherein the server is configured to track views of one or more advertisements on one or more display screens across one or more pre-defmed locations.

5. The integrated display system as claimed in claim 4, wherein the server is configured to display a dashboard that displays a list of advertisements stored in the database, along with corresponding target number of impressions, number of impressions achieved, date of creation, and information regarding whether the target audience count has been fulfilled.

6. The integrated display system as claimed in claim 1, wherein the server is configured to charge the advertiser based on a number of views of the corresponding advertisement.

7. The integrated display system as claimed in claim 6, wherein the server is configured to factor a bill price of the advertiser as a function of individual views of the advertisement within a timeframe, and wherein the server is further configured to factor a bill price of the advertiser as a function of one or more people simultaneously viewing an advertisement.

8. A method for displaying advertisements in a pre-defmed location, the method comprising:

receiving an advertisement from an advertiser along with one or more parameters including a predefined category, a target number of impressions, a predefined location, and a target audience count of the advertisement;

storing the advertisement in a database;

fetching an advertisement from the database based on one or more predefined parameters;

displaying the advertisement on a display screen, wherein a two-way mirror is superimposedly placed over the display screen, such that the display screen and the two-way mirror are fixed inside a frame, wherein the two-way mirror includes a reflective and refractive system having a capability to display and judge reflection and refraction of an object, wherein the two-way mirror enables the user to view their image and view content being displayed on the display screen;

capturing an image of a viewer of the display screen;

registering a number of views of the advertisement based on one or more images captured; and

repeatedly displaying the advertisement on the display screen, until the number of views of the advertisement reaches the corresponding target audience count.

9. The method as claimed in claim 8 comprising tracking views of one or more advertisements on one or more display screens across one or more pre-defined locations.

10. The method as claimed in claim 8 comprising charging an advertiser based on a number of views of the corresponding advertisement.