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1. WO2021005480 - SYSTEM AND METHOD FOR DISPLAYING AND BILLING ADVERTISEMENTS

Publication Number WO/2021/005480
Publication Date 14.01.2021
International Application No. PCT/IB2020/056308
International Filing Date 04.07.2020
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04N 21/25 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
H04N 21/2547 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
254Management at additional data server, e.g. shopping server or rights management server
2543Billing
2547Third party billing, e.g. billing of advertiser
H04N 21/80 2011.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
CPC
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
G06Q 30/0273
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0273Fees for advertisement
H04N 21/2547
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
254Management at additional data server, e.g. shopping server, rights management server
2543Billing ; , e.g. for subscription services
2547Third Party Billing, e.g. billing of advertiser
H04N 21/4223
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
41Structure of client; Structure of client peripherals
422Input-only peripherals ; , i.e. input devices connected to specially adapted client devices; , e.g. global positioning system [GPS]
4223Cameras
H04N 21/4316
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
431Generation of visual interfaces ; for content selection or interaction; Content or additional data rendering
4312involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
4316for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
H04N 21/44204
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
Applicants
  • DE MIRANDA COLACO, Aaron [PT]/[IN]
  • AUSTIN VAZ, Douglas [IN]/[IN]
Inventors
  • DE MIRANDA COLACO, Aaron
  • AUSTIN VAZ, Douglas
Agents
  • SWATI BURDE
Priority Data
20192102702905.07.2019IN
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEM AND METHOD FOR DISPLAYING AND BILLING ADVERTISEMENTS
(FR) SYSTÈME ET PROCÉDÉ D'AFFICHAGE ET DE FACTURATION DE PUBLICITÉS
Abstract
(EN)
An integrated display system for displaying advertisements in a pre-defined location, comprising a server configured to receive an advertisement from an advertiser along with one or more parameters including a predefined category, a target number of impressions, a predefined location, and a target audience count. The integrated display system further include a display screen, a two-way mirror superimposedly placed over the display screen, an image capturing unit for capturing an image of a viewer of the display screen, a microcontroller configured to fetch an advertisement from the database based on one or more predefined parameters, display the advertisement on the display screen, register a number of views of the advertisement based on one or more images captured by the image capturing unit, and repeatedly display the advertisement on the display screen, until the number of views of the advertisement reaches the corresponding target audience count.
(FR)
La présente invention concerne un système d'affichage intégré pour afficher des publicités dans un emplacement prédéfini, comprenant un serveur conçu pour recevoir une publicité provenant d'un annonceur conjointement avec un ou plusieurs paramètres comprenant une catégorie prédéfinie, un nombre cible d'impressions, un emplacement prédéfini et un comptage de public cible. Le système d'affichage intégré comprend en outre un écran d'affichage, un miroir à deux voies placé de manière superposée sur l'écran d'affichage, une unité de capture d'image pour capturer une image d'un observateur de l'écran d'affichage, un microcontrôleur conçu pour extraire une publicité de la base de données sur la base d'un ou plusieurs paramètres prédéfinis, afficher la publicité sur l'écran d'affichage, enregistrer un certain nombre de vues de la publicité sur la base d'une ou plusieurs images capturées par l'unité de capture d'image, et afficher de manière répétée la publicité sur l'écran d'affichage, jusqu'à ce que le nombre de vues de la publicité atteigne le comptage de public cible correspondant.
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